What is The Accend Group?
Look at any successful fast-growth business and you'll see a good team behind it. The strength of the financial team weights heavily on the success of these businesses. How many times have we heard stories of a fast-growing, apparently profitable business only to later hear the business is in trouble from too much growth too quickly? And yet other businesses somehow make it through this high growth period, many times with much more aggressive growth along the path.

What is the difference? Is it just luck? Not likely. Usually it's the combination of the team understanding how to finance and stage the growth stages as well as knowing how the risks of not hitting plan - either over or under plan - affects the inventories, cash flow, profitability and numerous other key items of importance.

Many business have unrealized potential for growth and profits - often right under their noses - if they could recognize it. There is a difference between moderately successful companies, and those who seem to grab all the press and notoriety, and all the offers from buyers. They are companies that competently wield one of their most powerful weapons - financial strategies and practices that set them ahead of their competitors.

Traditionally, small businesses utilize their CPA for financial direction or advice. Most businesses have limited themselves and they probably didn't even know it. CPA's are wonderful bookkeeping and tax strategists, but are generally limited because of dealing with so many clients that their ability to dig deeply and offer help in implementing growth is often limited by time.

Controllers have more time to help with critical items but generally are found only in medium sized businesses. Controllers offer more experience, but are still focused on watching every dime and getting the most out of every dollar. This is fine for existing cash flow, but what about investment in growth strategies, and other higher-level strategic planning? Controllers are usually out of the budget range for most small and new businesses.

CFOs are usually found at larger businesses, and offer more vision and business acumen, but are usually expensive and can often be out of touch with the latest trends in the industry.

The Accend Group's seasoned staff is available for a fraction of the cost of full time staff, and yet offers the best of each of the CPA, Controller and CFO positions. They see a broad range of situations regularly and offer solid business consulting and financial strategies, as any true business partner would.

Our staff is unique in that, through years of actually starting business themselves, raising money for large and small ventures, and executing on business plans for success, their skills in reading the trends while attending to the basics of finances allows The Accend Group clients to benefit from hands on financial mentoring through the challenges of business.

Newly formed, small, and growing business owners have the same opportunity to apply sound business principles used by large, multi-national companies. Every business can benefit from the experience of The Accend Group:

Small Businesses - get the experience, advice and clarity offered traditionally only to larger companies

Growth Businesses - capitalize on growth opportunities as never before, discover what the right path is to the greatest profitability

New Businesses - Start fast and focused, right out of the shoot. Garner the profits, PR and momentum to turn heads

Stable Businesses with Intent to Sell (or intent to diversify to other businesses or personal interests) - identify your true selling potential and chart a clear and speedy path to the big payday, or re-mould your business to make it work for you - letting you enjoy more time off for fun, or to pursue other business interests